Competence de la credencial:

To identify and analyze the most important theoretical and practical elements for the companies in the international business environment.

Instructions:

During the course, we go through different stages and different theoretical topics that must be known for the success of any company, whether it is a foreign company that intends to enter the Mexican market or a Mexican small business that is considering an international expansion.

In a journey map, you must mention each of the stages, interactions, channels, and elements that any company must go through in the international business environment.

Key concept:

A journey map is a visualization of the process that a person goes through to accomplish a goal. In its most basic form, journey mapping starts by compiling a series of user actions into a timeline.

Evaluation criteria:

• The complete business process learned during the course must be included.
• Information about aspects of cultural, ethics, strategy, global financial, export and import practices, global sourcing, and logistics must be included.