Objective

To analyze how the political economy will influence in the benefits, costs and risks when doing business in certain countries and the level of economic development of each.

Description

In this lesson you will learn that if any business wants to be successful internationally, it is important to comprehend about cultural differences between countries. When we talk about global business, you must have a deep understanding of how a culture can affect certain practices. There are some cultural factors that can either retain a business or make costs to increase when doing business in certain countries.