Activity

Activity objective

To analyze a foreign and a Mexican business to assess their opportunity to join to international markets.

Instructions

Your assignment shall include:

• The description of a fictitious foreign company that is about to enter the Mexican market.
• Business, administrative and contact information.
• Introduction and strategy.
• Business concept.
• Management and ownership.
• Current customers and projects (including completed ones).
• Supporting documentation.
• A full description of a real Mexican small business of your choice, aiming to expand internationally soon.
• Business, administrative and contact information.
• Introduction and strategy.
• Business concept.
• Management and ownership.
• Current customers and projects (including completed ones).
• Supporting documentation.

Please turn in your assignment as a business executive report.

Checklist

The student describes a fictitious foreign company that is about to enter the Mexican market, which must include the following:

• Business, administrative and contact information.
• Introduction and strategy.
• Business concept.
• Management and ownership.
• Current customers and projects (including completed ones).