Activity

Activity objective

To identify the criteria and factors that determine the value of a certain company.

Instructions

The consulting firm A.T. Kearney publishes an annual study to help retailers prioritize their global development strategies by ranking the retail expansion attractiveness of emerging countries and based on a particular set of criteria.

Find the latest version of this Global Retail Development Index attached to this assignment, and answer these questions:

1. What criteria are used to identify the attractiveness of the retail environment in emerging countries? List them and add a short description. Which one do you think is the most important? Would you add any other criterion?
2. Categorize the top five countries by world region and compare them to Mexico (page 8). What do you find? What's your opinion about Mexico regarding the retail industry? What ideas and actions would you recommend to the Mexican authorities to improve and move up in the ranking?

Checklist

The student reads the latest version of the Global Retail Development Index and answers the following questions:

• What criteria are used to identify the attractiveness of the retail environment in emerging countries? List them and add a short description. Which one do you think is the most important? Would you add any other criterion?
• Categorize the top five countries by world region and compare them to Mexico (page 8). What's your opinion about Mexico regarding the retail industry? What ideas and actions would you recommend to the Mexican authorities to improve and move up in the ranking?