Activity

Activity objective

To make an executive presentation for a foreign client with all the required information.

Instructions

The presentation should follow this structure (at least one slide per sentence):

1. Start with a clever business quote that is relevant to your project.
2. Introduce yourself in order to generate empathy. 
   • Mention who you are, who you work for (consultancy firm), what brought you here, what it means to you to work with them as a client.
3. Use your findings on the actual Mexican business environment for the fictitious company of choice.
   • The relationship between Mexican demographics and the purchasing power. Is it favorable for them or their products?
   • How can the Mexican political system help or undermine their endeavor?
   • How will it play out within the Mexican economic system, especially the economics surrounding that certain industry?
   • How can they use the Mexican legal system and relevant government regulations to their favor?
   • How do foreign direct investments work in Mexico? Are there any fiscal incentives they can take advantage of?
   • How is the Mexican peso doing? Analyze the monetary trends around it.
   • An insight on Mexican culture in the workplace: what they will find and how to deal with it.
   • How to comply with relevant fiscal and/or environmental regulations that apply to that specific industry?
   • Write about what to expect of Mexican hiring practices, employment benefits, minimum wage standards, and the role of labor unions.
   • Enlist relevant trade policy details in terms of signed free-trade agreements, tariffs, subsides, import quotas, antidumping duties, etc.
4. Write a recommendation on which strategic decisions might bring success to the expansion efforts.
   • Should they enter the Mexican market? If so, when should they start? What are the costs?
   • What are the scales? Should they enter the national market directly or through the regional market instead? Why?
   • Between exporting, licensing, franchising, joint ventures, and owned subsidiaries, which entry mode is their best option?
   • Are there any acquisitions or strategic alliances to be made?
5. Conclusions.

Checklist

• The student creates a Power Point presentation and begins with a clever business quote that is relevant to the project.
• The student introduces themselves.
• The student uses the findings on the current Mexican business environment for the fictitious company of choice.
• The student writes a recommendation on what strategic decisions could bring success to the expansion efforts.
• The student ends the presentation with conclusions.