Objective

To analyze how a cultural background affects the way someone communicates, the characteristics of your own business culture and how the middle class is growing in Latin America and the effects of this growth.

Description

In this lesson you will understand the importance to get to know the culture of the place you are targeting, your own corporate culture and personal attitudes. You will learn that the middle class in Latin America is growing, as opposed to what is happening in the United States and Canada. This might showcase an ideal equilibrium with a region-wide stronger market.