Activity

Activity objective

To obtain industry improvements from well-established clusters in other countries, to become more competitive in the own region.

Instructions

1. Read Sarah Gilbert’s article Mexico's exciting new wine trail: Valle de Guadalupe in The Guardian. What should Mexico do to take its wine industry to the next level based on the Peruvian experience?
   
2. Write a list of possible strategies:
   • Propose a strategy (with a numerical analysis) to add value to the Mexican wine industry.
   • Use and cite information from three sources.

Checklist

• Personal insights and value proposal (numerical analysis).
• The student uses and properly cites the sources of information.