Activity

Activity objective

To detect business opportunities based on local trends.

Instructions

Identify the top three current trends in Central and South America, according to this article.

1. Based on that list, come up with five trendy business ideas for a Mexican small business which is eager to enter any of those markets.
2. Consider that same Mexican small business and a Latin American country of your choice to highlight the pros and cons of the business environment, based on these elements:
   • Cost of capital
   • Transparency and corruption
   • Ease of doing business
   • Number of procedures to start a business
   • Bureaucracy
   • Foreign investments
   • Tax rates
   • R&D and clusters
   • Human capital

Checklist

• The student identifies the three trends in the article.
• The student develops five trendy business ideas.
• The student makes the list of pros and cons.