Activity

Activity objective

To design successful strategies to study and select new potential markets to start a business.

Instructions

Do some research on the enlargement of the European Union.

1. List and explain the main policies and actions that the EU deployed before integrating new members.
2. Analyze the results of those policies and the overall attractiveness of new member states for investment.
3. Give an example of a foreign company that successfully entered any of these countries and tell its story.
4. Which country would you choose to establish manufacturing operations in? Why?

Checklist

• Presentation.
• Completeness of points 2-4.