Objective

To analyze the prevailing business etiquettes in Europe to avoid pitfalls when negotiating.

Description

In this lesson you will learn that, in order to do business successfully with Europeans, you need to be able to pinpoint the subregion they belong to. The Anglo, German and Nordic parts of Europe have very different perspectives than the Latin or Eastern parts of the continent. Values change from country to country, and their attitudes towards work may vary as well.