Activity

Activity objective

To identify the impact of COVID-19 on the tourism sector in Asia.

Instructions

Tourism has been one of the hardest-hit sectors of the economy during 2020 in Asia due to the COVID-19 pandemic.

As an important leader and part of a tourism organization, you must create an action plan to define the future of the tourism industry.

Describe the type of tourism company you work with, its location in Asia and the target audience.
It is very important to include in your plan the different scenarios for possible mutations of the virus, therefore, include local regulations and write down the plan into a timeline of 12 months.

You must also answer the following questions:

1. Where do most of the tourists who visit your location come from?
   
2. What are the current travel restrictions?
   
3. What are the current guidelines for tours?
   
4. Which places are people required to wear facemasks?
   
5. How will the hospitality industry and the home sharing market change?
   
6. How do we measure sustainability in tourism?
   
7. How can we ensure that tourism will be sustainable if all resources continue to deplete in the long run?
   
8. What should we be doing right now during this time of crisis?
   
9. Should we stop marketing our destinations?
10. Do we need to quit the long-term tourism plan and create a new one?

Checklist

• Making an action plan to define the future of the tourism industry.
• Adding personal insights and value proposals.
• Using and properly citing sources of information.