Module 2 / Week 8

Activity 2.


Descriptions:

You will choose a real business case and go through a set of questions.

Objetive:

To analyze a real business case in America.

To do this activity, you need to choose a case in any of the following databases:

First, browse these three websites and choose one business case situated across the Americas that you find interesting:

  • Business Cases UK
  • Harvard Business School
  • MIT Sloan School of Management

Next, read it carefully and make notes of the information that you find interesting and/or relevant. Then, answer these questions:

  • Where is this happening? In what country? Describe the business environment of the places mentioned in the case.
  • When did it happen? Mention what was going on in the world at that particular time.
  • What is the overall business situation? Describe widely.
  • Define the problem and list all the variables that affect it. Explaining why.
  • Who else is involved? Mention all the people, companies and institutions that are involved in the whole situation, explaining the existing connections between them.

Once you have covered everything, note that this activity should be at least three pages long.

Make sure you:

  • Describe the business environment of the places mentioned in the case. (20%)
  • Mention what was going on in the world at that particular time. (20%)
  • Describe what the overall business situation is and lists all the variables that affect it, explaining why. (20%)
  • Mention all the people, companies and institutions that are involved in the whole situation, explaining the existing connections between them. (20%)
  • Write summary that is at least three pages long. (20%)