Ballou, R. H. (2004). Business logistics/Supply chain management: planning, organizing, and controlling the supply chain (5th ed.). USA: Pearson Prentice Hall.
Kotler, P. and Armstrong, G. (2006). Principles of marketing (11th ed.). USA: Pearson.
Murphy, P. R. and Wood, D. F. (2010). Contemporary logistics (10th ed.). USA: Pearson/Prentice Hall.
Thomke, S. and Von Hippel, E. (2002) Customers as Innovators: A New Way to Create Value: Harvard Business Review, 80, 74-81.
Van der Heijden, K., Maccoby, M., Hama, N., Lundquist, J. T., Collis, D. J., Zeithaml, C., Martin, J.E., Carroll, V. P. and Lurie, R. (1993). Strategy and the Art of Reinventing Value: Harvard Business Review, 71, 9-51.
Algunos libros en inglés para identificar necesidades:
Axelrod, A. (2008). Edison on Innovation. San Francisco, California: Jossey-Bass.
Carlson, C. R and Wilmot, W. W. (2006). Innovation: The Five Disciplines for Creating What Customers Want. USA: Crown Business.
Ulwick, A. (2005). What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. United States: McGraw-Hill.
* Los consigues en Amazon y las versiones para bajar y leer en dispositivos son muy económicas.