Ballou, R. H. (2004). Business logistics/Supply chain management: planning, organizing, and controlling the supply chain (5th ed.). USA: Pearson Prentice Hall.
Artículos recomendados en Biblioteca digital:
Anderson, J. C., Narus, J. A., and Van Rossum, W. (2006) Customer Value Propositions in Business Markets: Harvard Business Review, 84, 90-99.
Habiby, A. S. and Coyle, D.M. (2010) The High-Intensity Entrepreneur: Harvard Business Review, 88, 74-78.
Barnes, C., Blake, H. and Pinder, D. (2009). Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit. Kogan Page.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. USA: Free Press.
Barnes, C., Blake, H. and Pinder, D. (2011). Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit. U.K: Kogan Page.
Sinek, S. (2009) Start with Why: How Great Leaders Inspire Everyone to Take Action. USA: Penguin Group.
Favaro, K. (2014) Strategy Is Not about the Competition. Strategy + Business. Recuperado de http://www.strategy-business.com/blog/Strategy-Is-Not-about-the-Competition.