Johnston, M. y Marshall, G. (2009). Administración de ventas. México: McGraw Hill.
Capítulo: Evaluación del desempeño del vendedor

Behn, R. D. (2003). Why measure performance? Different purposes require different measures Public Administration Review. Recuperado de http://0-search.proquest.com.millenium.itesm.mx/..

Morgan, B. S. y Schiemann, W. A. (1999). Measuring people and performance: Closing the gaps. Quality Progress. Recuperado de http://0-search.proquest.com.millenium.itesm.mx/...