Woodburn, D. y McDonald, M. (2013). El management de las cuentas clave. Argentina: Granica
Capítulo: La perspectiva del comprador

Burnett, K. (2001). The Handbook of Key Customer Relationship Management. Londres: Pearson
Capítulo: How much do you really know about your customer?

Ryals, L. y Lindsay, B. (2006). Key account management: Overcoming internal conflict. Journal of Direct, Data and Digital Marketing Practice. Recuperado de http://0-search.proquest.com.millenium.itesm.mx/
abiglobal/docview/216206391/8F3B4C5BF85B40D2PQ/
24?accountid=11643