Dharmesh, S. (2013). Measuring What Matters: How To Pick A Good Metric. Recuperado de http://onstartups.com/tabid/3339/bid/96738/Measuring-What-Matters-How-To-Pick-A-Good-Metric.aspx

Blank, S. (2015). Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable Product. Recuperado de https://steveblank.com/2015/05/06/build-measure-learn-throw-things-against-the-wall-and-see-if-they-work/

Maurya, A. (2010). 3 Rules to Actionable Metrics in a Lean Startup. Recuperado de https://leanstack.com/3-rules-to-actionable-metrics/