Lecturas obligatorias:
Burke, A. y Hussels, S. (2013).
How Competition Strengthens Start-ups
. Recuperado de
https://hbr.org/2013/03/how-competition-strengthens-start-ups
Instituto PYMES (2015).
Análisis efectivo de la competencia
. Recuperado de
http://mexico.smetoolkit.org/mexico/es/content/es/531/An%C3%A1lisis-efectivo-de-la-competenci
a
Lecturas recomendadas:
Finn, B. & Lev-Ram, M. (2009).
How Competition Affects Organizational Structures.
Recuperado de
http://www.strategy-business.com/article/09216e?gko=4ba3d
Griffin, D. (2015).
The Effect of Competition on Pricing Strategy
. Recuperado de
http://smallbusiness.chron.com/effect-competition-pricing-strategy-1109.html